Understanding your results
Gross profit: Revenue minus the direct cost of goods sold (COGS). This is what's left to cover overheads and generate net profit. Gross margin = gross profit ÷ revenue.
Net profit: What remains after subtracting operating expenses (rent, salaries, marketing, etc.) and taxes from gross profit. This is the bottom line — the actual money your business earned.
Profit margin: Net profit ÷ revenue, expressed as a percentage. It tells you how many cents of every dollar of revenue you keep as profit. Higher is better.
Markup: Gross profit ÷ COGS, expressed as a percentage. Markup is always higher than margin for the same sale. Example: cost $25, sold for $50 → 100% markup but 50% margin.
Important: This calculator assumes a single product sold at a constant price and cost. Real businesses have mixed product lines, variable pricing, discounts, returns, and seasonality. Use this as an educational estimate, not a substitute for proper financial accounting.