User Ratings:
Quickly assess ad performance
Calculate required metrics to hit target CTR benchmarks
Compare CTR results between different ad variations
Understand how effectively your ad spend generates engagement
This Click-Through Rate (CTR) Calculator is a comprehensive digital marketing tool designed to help marketers, advertisers, and business owners measure and optimize their campaign performance. CTR is a critical metric in digital advertising that measures the percentage of people who click on your ad after seeing it, indicating how effectively your creative captures attention and drives engagement.
Average CTR by Platform:
Google Search Ads: 3-5%
Google Display Ads: 0.5-1%
Facebook Ads: 1-3%
LinkedIn Ads: 0.5-2%
Twitter Ads: 1-3%
Email Marketing: 2-5%
Instagram Ads: 1-3%
Calculate CTR (Default Mode)
Enter: Number of Clicks + Number of Impressions
Get: Click-Through Rate Percentage
Calculate Clicks
Enter: Target CTR + Number of Impressions
Get: Required Clicks to Achieve Target CTR
Calculate Impressions
Enter: Number of Clicks + Target CTR
Get: Required Impressions to Achieve Target CTR
A “good” CTR varies by industry and ad type. Search ads average 3-5%, display ads 0.5-1%, and social media ads 1-3%. Our calculator helps you benchmark against your specific goals.
CTR = (Number of Clicks ÷ Number of Impressions) × 100. Our calculator automates this formula with instant results.
Low CTR often indicates poor ad relevance, weak creative, or incorrect targeting. Use our calculator to determine how many additional clicks you need to reach your target percentage.
Using our “Calculate Impressions” mode: Enter 100 clicks and 2% CTR to get 5,000 impressions needed.
CTR measures ad engagement (clicks ÷ impressions), while conversion rate measures desired actions (conversions ÷ clicks). Both are important but measure different funnel stages.
Test different ad copies, use strong CTAs, improve targeting, and leverage ad extensions. Use our calculator to track improvement over time.
10% is excellent for most industries but can vary by platform. Compare with historical performance and industry benchmarks using our tool.
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